Why practitioners should worry about digital marketing…

It’s 2022. The marketing landscape has changed dramatically. A website alone isn’t enough to attract qualified patients.  SEO campaigns in the airway space do not work because there is little to no search volume related to airway focused terms.  Single and double practitioner offices generally cannot afford a Google Ad PPC campaign that will be effective.  Generic social media posts get very few views and even fewer likes.  95+% of folks working in the airway space are not wired to become Tik Tok stars or Influencers. Video marketing continues to rise in popularity and effectiveness, but it can be expensive and time consuming to produce.

There is a solution…

This seminar will feature illuminating statistics and trends in digital media that impact anyone who wants to attract patients and parents who are looking for solutions to airway related problems.  The presenter will show case studies of  3 practitioners and one thought leader who have all developed digital marketing toolboxes specific to their competencies, comfort zones and growth goals.

The mission of this lecture correlates with the mission of the AAPMD: to challenge and inspire the participants  to see themselves not just as healthcare professionals who are doing the right thing but as agents of change who are creating thriving practices that are impacting individual, community & global health.

Peter Beckwith is the President of Mad Rose Media – a full service digital marketing firm specializing in airway focused medicine. He is also a member of the Board of Directors of the Foundation for Airway Health and the Creative Director of O2 Day, the Global Airway Health Breathe-A-Thon.