Special 6-part Series on Digital Marketing
PETER BECKWITH, MBA

Beginning September 22 and airing each Thursday @ 9 PM EDT through October 20th.

Final Webinar with case studies on November 17th EST

One registration for all 6 webinars

September 22 – 9 pm-10pm ET
USING BRANDING AND DESIGN TO UNCOVER PATIENT PROBLEMS
Every word you write, graphic you design and picture you post should have intention behind it. 95% of what you design (or have designed on your behalf) should help patients and potential patients connect to a problem they have and point them to a solution for that problem – you and your practice.

September 29 – 9 pm-10pm ET
WHERE & HOW DOES A WEBSITE (AND SEO) FIT INTO AN OVERALL DIGITAL MEDIA MIX 
Think of your website as a place for visitors to go for comfort and education – not be overwhelmed with information and sales pitches. The most effective websites in the airway space present the practitioner and the practice as a unique and valuable resource to patients, parents, peers and the community at large.

October 6 – 9 pm-10pm ET
USING VIDEO TO STAY RELEVANT, EDUCATE PATIENTS AND IMPROVE EFFICIENCY 
Millennials are the first generation to be “educated” with video (YouTube) instead of text. Social media algorithms put more weight on video than any other type of content. Successful airway practitioners are leaning on video to deliver redundant clinical messages so they can spend more time diagnosing/treating and less time repeating themselves.

October 13 – 9 pm-10pm ET
BUILDING A SOCIAL MEDIA PRESENCE – REASONABLE EXPECTATIONS AND REALISTIC STRATEGIES AMIDST EVER CHANGING ALGORITHMS
You don’t have to be a natural in front of an iPhone to succeed with social media. And social media success is not about how many followers you have, it’s about how qualified they are and who they are willing to share your content with. This session will cover the big 7 platforms (Facebook, Instagram, , YouTube, TikTok, LinkedIn, Twitter & Pinterest) as well as how to use them to support your overall marketing goals.