6 Session Webinar Series: Selling to Serving - Session 1 / Positioning and Promoting Yourself & Your Practice to Attract the Patients You Really Want
Peter Beckwith, Co-founder Mad Rose Media, with Drs. Sara Larbi and Dmitri Dolgov
January 22 @ 9:00 pm - 10:00 pm EST
Are you ready to move beyond selling services and start attracting the right patients who truly value your expertise? In this 6-part webinar series, Peter Beckwith will guide you through transitioning from awkward selling to attracting qualified patients who want and are willing to pay for the treatments you suggest.
First 3 Sessions: Positioning Yourself & Your Practice (1.22, 1.29 and 2.5, 2025) will focus on the foundation of how your practice is perceived by your ideal patients. The second half of the series (2.19, 2.26, 3.5, 2025) will equip you with actionable strategies to promote your practice effectively.
In Session 1 Peter will be joined by Drs. Sara Larbi and Dmitri Dolgov focused on Unified Branding for Health-Conscious Patients. By using unified branding, they attract health-conscious, forward thinking patients seeking comprehensive, airway-centered care.
Positioning is more than just marketing; it’s the strategic process of defining your practice’s identity and setting yourself apart from competitors. It’s about creating alignment between your values and those of the patients you want to attract.
WHY ATTEND?
Peter Beckwith shares how elevated thought leadership and a clear practice identity can transform your practice into a well-positioned, attractive brand that stands out in the market.
DESIGNED FOR:
Providers looking to increase private pay and out-of-network patients seeking:
● Airway-friendly care
● Integrative solutions
● Bio-friendly practices
● Collaborative treatment plans
Key Learning Points
- Create Authentic Connections: Learn how to attract aligned patients and reduce the need for “selling”.
- Turn Patients Into Advocates: Build trust and loyalty to inspire patients to promote your practice.
- Command Premium Rates: Differentiate your services to focus on “health- value” over treatment price.
- Drive Long-Term Growth: Attract patients who align with your values for sustainable success.
- Establish Authority: Position yourself as a leader in specialized care and holistic/airway health solutions.
- Increase Visibility: Use clear positioning to stand out and attract your target audience..
Peter Beckwith is the President and Co-founder of Mad Rose Media. Mad Rose is a full-service digital marketing agency focused exclusively on clinicians and companies who have an “airway awareness” and/or “airway focus.” Peter stumbled into the airway movement in the mid 90’s when Bill Hang asked him to produce a series of promotional videos to explain facial growth guidance and how it could benefit young patients. Ever since, he has been finding creative ways to help airway-focused practitioners and companies to find audiences and communicate their messages.
Sara Larbi, DDS, is a passionate dental practitioner who specializes in holistic and functional dentistry. As a holistic dentist, Dr. Larbi believes in the interconnectedness of the mouth, body, and mind. She sees oral health as a vital indicator of overall health and well-being, and she is dedicated to educating her patients on the importance of oral wellness and the mouth-body connection. Dr. Larbi works to create a strong and healthy foundation of oral wellness for each of her patients, emphasizing preventative care and minimally invasive treatment options.
Dmitry Dolgov, DMD, is a highly skilled and compassionate dental practitioner specializing in holistic and functional dentistry. He also specializes in airway and sleep dentistry, examining the physiological function and form in regard to a patient’s development to assess for airway and sleep health. His expertise in airway and sleep dentistry allows him to provide specialized care that goes beyond traditional dental treatments, helping his patients achieve optimal overall health and well-being.
1 CE credit available to AAPMD members