6 Session Webinar Series: Selling to Serving‬ ‭- Session 2 / Positioning and Promoting Yourself & Your Practice to Attract the Patients You Really‬ ‭Want
Peter Beckwith, Co-founder Mad Rose Media with Christin Buehler, DDS

‭‭Are you ready to move beyond selling services and start attracting the right patients who truly‬‭ value your expertise? In this 6-part webinar series, Peter Beckwith will‬ guide you through transitioning from awkward selling to attracting qualified patients who want‬‭ and are willing to pay for the treatments you suggest.‬
First 3 Sessions: Positioning Yourself & Your Practice‬ (1.22, 1.29 and 2.5, 2025) will focus on the foundation of how your practice is‬‭ perceived by your ideal patients. The second half of the series (2.19, 2.26, 3.5, 2025) will equip you with actionable‬‭ strategies to promote your practice effectively.‬

In Session 2 ‭Peter will be joined by Dr. Christin Buehler, DDS, focusing on Dual Brand Strategy for Targeted Care. Leveraging two distinct brands allows Dr. Buehler to cater to specific patient needs while maintaining a shared mission in holistic health.

Positioning is more than just marketing; it’s the strategic process of defining your practice’s‬ ‭ identity and setting yourself apart from competitors. It’s about creating alignment between your‬‭ values and those of the patients you want to attract.‬

‭ WHY ATTEND?‬
‭Peter Beckwith shares how elevated thought leadership and a clear practice identity‬‭ can transform your practice into a well-positioned, attractive brand that stands out in the market.‬
DESIGNED FOR:‬
‭ Providers looking to increase private pay and out-of-network patients seeking:‬
●‬‭ Airway-friendly care‬
●‬‭ Integrative solutions‬
●‬‭ Bio-friendly practices‬
●‬‭ Collaborative treatment plans‬‬

Key Learning Points

• Create Authentic Connections: Learn how to attract aligned patients and reduce the need for “selling”.
• Turn Patients Into Advocates: Build trust and loyalty to inspire patients to promote your practice.
• Command Premium Rates: Differentiate your services to focus on “health- value” over treatment price.
• Drive Long-Term Growth: Attract patients who align with your values for sustainable success.
• Establish Authority: Position yourself as a leader in specialized care and holistic/airway health solutions.
• Increase Visibility: Use clear positioning to stand out and attract your target audience..‬

Peter Beckwith is the President and Co-founder of Mad Rose Media.  Mad Rose is a full-service digital marketing agency focused exclusively on clinicians and companies who have an “airway awareness” and/or “airway focus.” Peter stumbled into the airway movement in the mid 90’s when Bill Hang asked him to produce a series of promotional videos to explain facial growth guidance and how it could benefit young patients. Ever since, he has been finding creative ways to help airway-focused practitioners and companies to find  audiences and communicate their messages.

Dr. Christin Raimondo Buehler is a cum laude graduate from Davidson College in 2002, with a BS in Biology and a concentration in Medical Ethics. After graduation, she spent four years at the University of North Carolina’s Lineberger Comprehensive Cancer Center in Chapel Hill treating breast cancer patients as part of a clinical trial team.  Dr. Buehler then attended West Virginia University School of Dentistry, where she received her DDS degree in 2011.

Dr. Buehler’s approach to dental and airway health was shaped by her experience as a young mother. Her son Colton had unexplained health issues that led her through a challenging journey within the healthcare system. For her, the experience was marked by frustration and a deep desire to find answers…

The turning point came when an airway-focused orthodontist linked Colton’s symptoms to his jaw size and airway health. When a CBCT scan confirmed that his airway was narrow and compromised, Dr. Buehler decided to have him treated with non-invasive palatal expansion.  The treatment significantly improved Colton’s health and well-being.

Her experience with Colton shifted her professional focus. Now, she takes a much more holistic approach to dental care and emphasizes the connection between oral health and overall wellness.

At Buehler Family Dental and Breathe for Foundational Development, Dr. Buehler collaborates with specialists across disciplines to offer a holistic treatment experience, focusing on early intervention and overall health improvement.

1 CE credit available to AAPMD members