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6 Session Webinar Series: Selling to Serving‬ ‭- Session 3 / Positioning and Promoting Yourself & Your Practice to Attract the Patients You Really‬ ‭Want
Peter Beckwith, Co-founder Mad Rose Media with Laurie Johnson, DMD

February 5 @ 9:00 pm - 10:00 pm EST

‭‭Are you ready to move beyond selling services and start attracting the right patients who truly‬‭ value your expertise? In this 6-part webinar series, Peter Beckwith will‬ guide you through transitioning from awkward selling to attracting qualified patients who want‬‭ and are willing to pay for the treatments you suggest.‬
First 3 Sessions: Positioning Yourself & Your Practice‬ (1.22, 1.29 and 2.5, 2025) will focus on the foundation of how your practice is‬‭ perceived by your ideal patients. The second half of the series (2.19, 2.26, 3.5, 2025) will equip you with actionable‬‭ strategies to promote your practice effectively.‬

In Session 3 ‭Peter will be joined by Dr. Laurie Johnson, DMD, Exceptional Dentistry (Las Vegas, NV) A Concierge-Style Care for Premium Patients focusing on ‭offering high-touch, integrative, and airway-focused rehabilitative treatments. Dr. Johnson positions her practice as an exclusive premium provider.

Positioning is more than just marketing; it’s the strategic process of defining your practice’s‬ ‭ identity and setting yourself apart from competitors. It’s about creating alignment between your‬‭ values and those of the patients you want to attract.‬

‭ WHY ATTEND?‬
‭Peter Beckwith shares how elevated thought leadership and a clear practice identity‬‭ can transform your practice into a well-positioned, attractive brand that stands out in the market.‬
DESIGNED FOR:‬
‭ Providers looking to increase private pay and out-of-network patients seeking:‬
●‬‭ Airway-friendly care‬
●‬‭ Integrative solutions‬
●‬‭ Bio-friendly practices‬
●‬‭ Collaborative treatment plans‬‬

Key Learning Points

  • Create Authentic Connections: Learn how to attract aligned patients and reduce the need for “selling”.
  • Turn Patients Into Advocates: Build trust and loyalty to inspire patients to promote your practice.
  • Command Premium Rates: Differentiate your services to focus on “health- value” over treatment price.
  • Drive Long-Term Growth: Attract patients who align with your values for sustainable success.
  • Establish Authority: Position yourself as a leader in specialized care and holistic/airway health solutions.
  • Increase Visibility: Use clear positioning to stand out and attract your target audience..‬

Peter Beckwith is the President and Co-founder of Mad Rose Media.  Mad Rose is a full-service digital marketing agency focused exclusively on clinicians and companies who have an “airway awareness” and/or “airway focus.” Peter stumbled into the airway movement in the mid 90’s when Bill Hang asked him to produce a series of promotional videos to explain facial growth guidance and how it could benefit young patients. Ever since, he has been finding creative ways to help airway-focused practitioners and companies to find  audiences and communicate their messages.

Dr. Laurie Johnson, DMD – After graduating from OHSU School of Dentistry and practicing in Oregon,  Laurie Johnson, DMD, was asked to join the dental practice of Dr. Bill Dickerson and became a clinical instructor at the Las Vegas Institute where she taught for over 25 years before retiring from teaching. Additionally, she has trained at the Vivos Institute and with Apollo Health.

Since 1997 she has had a private insurance free practice in Las Vegas.NV. Her current airway, TMD and restorative-based practice focuses on physiologic and biological dentistry.

1 CE credit available to AAPMD members

Details

Date:
February 5
Time:
9:00 pm - 10:00 pm EST
Event Category:
Website:
https://us02web.zoom.us/webinar/register/WN_UscoXNyOTAGZsOTJcA3JxQ

Venue

AAPMD – Webinar

Organizer

AAPMD