6 Session Webinar Series: Selling to Serving‬ ‭- Session 4 / Promoting Yourself & Your Practice‬ – Beyond Google: The Ever-Expanding World of SEO ‭
Peter Beckwith, Co-founder Mad Rose Media with Bobby Cissell, Chief SEO Strategist for Mad Rose Media

Promotion is about amplifying your practice’s message to ensure that patients who resonate with your values and expertise can easily find you. In the second half of this 6-part webinar series, Peter Beckwith of Mad Rose Media will share actionable strategies for promoting yourself and your practice to attract ideal patients. Each session is packed with practical insights to help you establish your practice as a leader in your field, and you will learn how to expand your reach, attract more aligned patients, and establish your practice as a trusted provider in airway-friendly, integrative care.

Beyond Google: The Ever-Expanding World of SEO

SEO is no longer just about optimizing for Google. Patients are using platforms like Bing, Meta, TikTok, and ChatGPT to find providers. In this session, Peter is joined by Bobby Cissell, Chief SEO Strategist‬‭ for Mad Rose Media‬, as they discuss how to enhance your visibility across these diverse platforms and optimize for the growing impact of voice search.

 Key Learning Points

• Expand Your Online Presence : Learn how to optimize your practice’s visibility across multiple search engines and platforms, not just Google.
• Stay Ahead of the Curve : Understand the shift toward voice search and how to prepare your practice for this growing trend.
• Enhance Professional Development : Create opportunities for ongoing learning within your network, ensuring better outcomes for patients and practitioners alike.

Don’t Miss Out

Transform your practice and expand your reach. Sign up now for this exclusive webinar series and take the next step in building the practice you’ve always envisioned.

Peter Beckwith is the President and Co-founder of Mad Rose Media.  Mad Rose is a full-service digital marketing agency focused exclusively on clinicians and companies who have an “airway awareness” and/or “airway focus.” Peter stumbled into the airway movement in the mid 90’s when Bill Hang asked him to produce a series of promotional videos to explain facial growth guidance and how it could benefit young patients. Ever since, he has been finding creative ways to help airway-focused practitioners and companies to find  audiences and communicate their messages.

Robert “Bobby” Cissell’s passion for computers began early, experimenting with game mods and coding as a child. While earning his computer science degree at the University of Houston, he worked alongside his father managing servers and websites for multiple high-profile clients. Bobby thrived under pressure, juggling demanding projects and exceeding the expectations of even the toughest customers.
Now the Director of SEO and Development at Mad Rose Media, Bobby applies his technical expertise and knack for problem-solving to optimize websites and enhance online visibility. His dedication to innovation and client success drives measurable results in the digital space.

1 CE credit available to AAPMD members