6 Session Webinar Series: Selling to Serving‬ ‭- Session 6/ Promoting Yourself & Your Practice‬ – Omnichannel Advertising: Beyond Content Creation‬‬ – Peter Beckwith, Co-Founder Mad Rose Media with John Schwind, VP Growth & Development at Freedom Dental Health

Promotion is about amplifying your practice’s message to ensure that patients who resonate with your values and expertise can easily find you. Each session is packed with practical insights to help you establish your practice as a leader in your field, and you will learn how to expand your reach, attract more aligned patients, and establish your practice as a trusted provider in airway-friendly, integrative care.

Many providers feel they “have to be‬‭ on social media,” but what does that really mean? For those who don’t have the bandwidth to‬‭ create consistent content, advertising is the key. Peter is joined by John Schwind, VP Growth & Development, as they discuss Omnichannel Marketing and show you how to unlock the‬‭ hidden advertising value of platforms like Facebook, Instagram, and Pinterest without needing‬‭ to become a full-time content creator.‬

Key Learning Points‬

●‬‭ Diversify Your Advertising Strategy‬‭ : Discover why‬‭ relying solely on organic social‬ ‭ media isn’t enough and how to maximize emerging platforms through targeted ads.‬

●‬‭ Enhance Professional Development‬‭ : Create opportunities‬‭ for ongoing learning within‬ ‭ your network, ensuring better outcomes for patients and practitioners alike.‬

‭ Don’t Miss Out‬

Transform your practice and expand your reach. Sign up now for this exclusive webinar series‬ ‭ and take the next step in building the practice you’ve always envisioned.‬

Peter Beckwith, President and Co-founder of Mad Rose Media.  Mad Rose is a full-service digital marketing agency focused exclusively on clinicians and companies who have an “airway awareness” and/or “airway focus.” Peter stumbled into the airway movement in the mid 90’s when Bill Hang asked him to produce a series of promotional videos to explain facial growth guidance and how it could benefit young patients. Ever since, he has been finding creative ways to help airway-focused practitioners and companies to find  audiences and communicate their messages.

John Schwind, VP Growth & Development at Freedom Dental Health, oversees marketing and doctor recruitment efforts across the organization while supporting the mergers & acquisitions team. He began his career in dental marketing and has worked with international brands focusing on healthcare, recruitment and acquisitions over the past 10 years. John is an avid baseball fan and can be found at Spring Training in Florida every March.

1 CE credit available to AAPMD members